The natural pigment market has been growing steadily. However, there are still many people who have doubts or misunderstandings about natural pigments, such as "expensive, unstable, not beautiful enough, and strange taste". What is the truth? Let's listen to the opinions and opinions of industry experts.

Misunderstanding 1: Natural pigments are not bright enough In most food applications, the colors presented by natural pigments can still be bright and beautiful.

Misunderstanding 2: The color of natural pigments is relatively monotonous Artificial colors mean that food manufacturers have to accept consistent, standardized colors, and the interesting thing about using natural colors is that they can create more interesting colors. The number of natural pigments is steadily increasing. This is the result of various efforts. In the past, artificial colors are like 16-color crayons, but now, natural colors are as diverse as 64-color crayons.

Misunderstanding 3: Natural pigments usually smell Natural pigment manufacturers Removal of peculiar smell is an aspect of the major progress made in the field of natural pigment research in recent years. Generally speaking, many products derived from natural pigments may have peculiar smell during application. However, new filtration and purification technologies can remove these undesirables. Necessary smell. When the concentration of natural pigments is lower than that of artificial pigments, the amount of use must be increased. If you want a vibrant color, it may affect the taste and texture of the product. However, many suppliers of natural pigments currently provide high concentration of natural pigments, and the same color can be achieved without adding too much, without affecting the existing flavor.

Misunderstanding 4: Natural pigments are unstable This view is common, but not accurate. For example, when studying the long-term stability of chocolate, researchers found that natural colors are better than synthetic colors. In the light stability challenge of fruit juice beverages, the performance of Red 40# is much worse than the natural red pigment solution (plant-based anthocyanins). Of course, there are also some examples that show that the stability of natural pigments is poor, such as turmeric instability under light.

Misunderstanding 5: Natural pigments are expensive Natural colors are indeed more expensive than synthetic colors, but when consumers choose products, color and flavor will be equally important, so natural colors are not necessarily expensive.More about:Vitamin D3 Manufacturers